union president referred to the upcoming challenges of the industry
SalmonChile advertising campaign launched this year in Brazil
Barros believes that this industry will be one of the business sectors most open to the bag this year.
By Daniela Paleo
After the storm comes the calm. The Chilean salmon industry is still beating one of the most difficult crisis of recent times, but the president ratified SalmonChile transmits tranquility. César Barros
shared the goals for this new period of the salmon industry, but was cautious in discussing the industry projections for the coming years. "The new board, which increased from seven to nine members, is designing a strategy highly focused and measurable goals for this first year, focusing not only work with the board, but also with government and Intesal with science and research, "he said. Barros added that the sector has democratized a lot in recent years with the entry of new players to the guild, and the creation of committees to settle the various problems seen in the industry.
Campaign in Brazil
One of the ideas of the guild for this year is to develop an advertising campaign for the Chilean salmon in Brazil. "SalmonChile is coordinating a program of business in conjunction with the government to make an image campaign of Chilean salmon in Brazil, which is an important market, considering that it is much closer to the markets that were common to us. At the time will look something like in America, "he said.
Although the manager was cautious to discuss projections of industry, believes that the salmon industry will be one of the economic areas with more open companies on the stock exchange this year." I believe these decisions are positive for the sector, because the capitalized companies, compounded also the industry. Enter new capital, new directors, new ideas, "he said.
The most immediate goal
The definition of health regulations is the most immediate goal is now the guild. After the government announcement to establish a Panel experts to resolve disputes between businesses with respect to the smoltification in estuaries, lakes and rivers and the definition of a risk score in the neighborhoods of cultivation, among others, Barros said they expect to work closely with specialists, and on good terms. "SalmonChile comprises about 60% of the production of salmon and trout in the country, so expect to be consulted and work on good terms with the experts."
After the storm comes the calm. The Chilean salmon industry is still beating one of the most difficult crisis of recent times, but the president ratified SalmonChile transmits tranquility. César Barros
shared the goals for this new period of the salmon industry, but was cautious in discussing the industry projections for the coming years. "The new board, which increased from seven to nine members, is designing a strategy highly focused and measurable goals for this first year, focusing not only work with the board, but also with government and Intesal with science and research, "he said. Barros added that the sector has democratized a lot in recent years with the entry of new players to the guild, and the creation of committees to settle the various problems seen in the industry.
Campaign in Brazil
One of the ideas of the guild for this year is to develop an advertising campaign for the Chilean salmon in Brazil. "SalmonChile is coordinating a program of business in conjunction with the government to make an image campaign of Chilean salmon in Brazil, which is an important market, considering that it is much closer to the markets that were common to us. At the time will look something like in America, "he said.
Although the manager was cautious to discuss projections of industry, believes that the salmon industry will be one of the economic areas with more open companies on the stock exchange this year." I believe these decisions are positive for the sector, because the capitalized companies, compounded also the industry. Enter new capital, new directors, new ideas, "he said.
The most immediate goal
The definition of health regulations is the most immediate goal is now the guild. After the government announcement to establish a Panel experts to resolve disputes between businesses with respect to the smoltification in estuaries, lakes and rivers and the definition of a risk score in the neighborhoods of cultivation, among others, Barros said they expect to work closely with specialists, and on good terms. "SalmonChile comprises about 60% of the production of salmon and trout in the country, so expect to be consulted and work on good terms with the experts."
Source: DF
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